Three years ago we departed from our first and greatly beloved tea atelier in London. At the time our hearts were filled with a mixture of excitement and uneasiness. We were uneasy about leaving Bellocq's first home, our many friends and clients. We were also excited to build our future home and headquarters in Brooklyn. As we departed we made ourselves and our wonderful clients a promise. We promised to find a extraordinary new home for Bellocq's teas in Great Britain.
On that note: we are absolutely delighted to have found a perfect new home for Bellocq in London! Thank you Harrods! We couldn't dream of a finer location!
Bellocq teas are now available in Harrods legendary Tea & Coffee Hall!
We highly suggest you pay Harrods a visit. The experience is exquisite!
Enjoy! xoxo Bellocq
Bellocq offers a unique and evocative line of hand-crafted blends and a curated selection of fresh, full leaf, organic teas.
“Tea should be an affordable, everyday luxury,” according to proprietor Heidi Johannsen Stewart, a former Martha Stewart Living editor, stylist and columnist. “Bellocq’s sophisticated approach to flavor and fragrance is tailored to a well educated, stylish, and sophisticated customer. Our company is reinvent the tea business to suit the needs and desires of the modern customer. We cultivate genuine, enriching relationships with our clients. Bellocq shares beautiful teas and often our clients share their beautiful tea stories. Scent and flavor bring back forgotten memories and they enrich the present. Great teas are a powerful conduit to unite life’s precious moments.”
Bellocq Tea Atelier had a short run on King's Road in London before losing its lease; however, the owners are opening a new atelier at 37 Greenpoint Avenue in Brooklyn (and are seeking a new location in London). Founders Heidi Johannsen Stewart, Michael Shannon, Young Yoon, and Scott Stewart (among them they have worked at Anthropologie, Martha Stewart, and SAAW in the Upper Hudson) "joined creative forces with a desire to collaborate on a shared aesthetic, an appreciation of traditional artisan production, and a passion for tea."
The interior embodies an apothecary feel; think Mariage Freres in the Marais (only far less Moliere and much more Dalai Lama), with small, perfectly composed, Zen-like vignettes. The founders do everything themselves—from the crafting of the tea to the plastering of the walls and the design of the furniture and the packaging. Expect the same handcrafted feeling in the new Brooklyn location, which features reclaimed flooring, deep aubergine plastered walls, plus a few aesthetic surprises; stay tuned for an opening date.
Above: "One of the many creative window displays in the King's Road Atelier."
Thank you Sarah and Remodelista! We love your Blog!