Global Matcha Crisis Update

We would like to share important news regarding our matcha offerings. As you are likely aware, the matcha industry in Japan is experiencing unprecedented pressures. To be fully transparent, our matcha costs increased by 70% from our previous order to the current. We have never experienced anything quite like this — ever.

A confluence of factors has created this challenge: record heat has stressed tea bushes and reduced leaf yields, while global demand for matcha spanning cafés, wellness, food, and cosmetics continues to surge. Production remains limited to specific regions such as Uji, Nishio, and Shizuoka, where the most prized tencha is grown under traditional methods that cannot be easily scaled. These labor-intensive processes are further constrained by Japan’s aging farming population, with fewer younger generations stepping into tea cultivation.

Compounding this, auction prices for premium tencha have more than doubled year-over-year, and rising costs for labor, energy, and materials are adding additional strain. Even with efforts underway to expand cultivation, the tea bushes require years to mature, and near-term relief is unlikely.

While we are deeply disappointed to announce price increases, these changes are unfortunately beyond our control. What we can assure you is our unwavering commitment to maintaining the quality, sourcing integrity, and craftsmanship you and your customers have come to expect from us.

As matcha has become especially precious, we encourage mindful preparation. For the best balance of flavor and texture, we recommend using ¾ teaspoon (1.8g)  per 6–8 ounces of spring or filtered water. This proportion achieves the desired vibrancy and depth—heaping tablespoons are not necessary and ultimately wasteful. Applying this ratio, a 1 pound bag of our beloved Komorebi Matcha will prepare 251 servings. 

We are actively working with our partners to navigate these challenges responsibly and sustainably. Your patience, dedication, and understanding during this period mean so much to us, and we are grateful for your partnership as we adapt together.

Thank you, as always, for your trust.

Warm regards,

The Bellocq Team